When it comes to privacy, it’s an issue worth taking serious measures, especially if it involves tracking of your personal data on the Internet. Sometimes, advertisement pop-ups are annoying, (or most of the time, I guess), but of course, that’s the advertisers’ way to reach out to their target.
But what if your mobile device, your iPhone had already been configured for tracking without your consent? Well, a recent report from Business Insider said that Apple had started tracking iPhone users again . We don’t know much about it, because it was not introduced in details.
“Apple warned developers that their access to UDIDs (your unique iPhone identifier) would be severely limited in March and now, with the switch of a button, that’s finally the case. Apple, however, has simply replaced UDID with a new ad tracking system in iPhone 5,” said Laura Stampler, Business Insider
If you want to turned it off, simply follow these steps:
Step 1: Launch the Settings app
Step 2: Tap General. (Yes, not the Privacy tab) It’s tricky. I was about to tap the Privacy tab too.
Step 3: Tap About.
Step 4: Scroll down to “Advertising” tab.
Step 5: Switch ON the Limit Tracking Ad.
The iOS 6 comes with a default toggled off to Limit Tracking Ad, so you need to configure it ON to opt out.
“Again, IFA doesn’t identify you as a person to advertisers. What it does do, however, is provide advertisers with “a really meaningful inference of behavior,” Swanson says. “We haven’t had access to that information before.”
Apparently, iOS 6 is using IFA, (identifier for advertisers) to track your browsing and purchasing habits. It doesn’t track your personal information, but if you want to restrict your privacy settings on your iOS device. You can turn it ON.
What do you think about the IFA?
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