This is a guest post by Sunny Popali.
On June 20, 2012, Microsoft made an impactful foray into the mobile industry, when everyone thought the computer giant would not retaliate against Apple?s iOS and Google?s Android OS. Tech junkies were thrilled when it presented the ?Windows Phone 8?. Also known as Win 8, it?s a revolutionary type of operating system that is set to be released later in the year. It promises to be at par with Android and Apple devices, if not perform better. Even with a delayed release, Microsoft says it?s better late than never.
Display
With components similar to Windows 8 and Windows NT, Win 8 is Microsoft?s response to the widely-popular IOS and Android OS. It?s tailor-made for handheld devices with larger resolutions of 1280 by 720 and 1280 by 768.
It also has a home screen made of resizable tiles, so you can choose the size that suits your eyes. These tiles ? Win 8?s keystone features ? are just some of the many things that make this system unique. For this reason alone, you can say that the enigmatic Win 8 is nothing like the Android OS or iOS.
Inside Windows 8
With its multi-core processors, accessing programs is easier and faster. It also integrates VoIP applications to the OS. With its fantastic device management capacity and Bit Locker encryption features, you can be sure that your important files are safe and secure.
With its improved support for removable storage, you can increase your phone?s memory as needed. What?s great about Win 8 is it?s compatible with older Win 7 applications. You can also use its Nokia maps program to search for locations.
Apps, Apps, Apps
For surfers on the go, Win 8 makes you use the Internet with such ease with its markedly improved web browsers and Skype support.
It also features the ?Wallet? program, a near-field communications feature perfect for Inbound Marketing Scottsdale. Wallet allows you to pay, access couponing websites, and share content with just your phone.
With Windows 8, you have the opportunity to create your ?own? marketplace so your Inbound Marketing Scottsdale employees can download apps that they need for work.
Users will enjoy over-the-air support updates. Users will also enjoy the additional software support for up to one and a half years after the release of the OS.
Concerns
Unfortunately, Win 8 smartphones are not as famous as those of Android mobiles and iOS devices. If Microsoft begins to address this issue, it can go neck-and-neck with the aforementioned phones.
Win 8 has lots of promise, but users are concerned that they will not get an update, should a Win 9 version come out. If Microsoft can assure consumers of at least an annual update, then they can dominate the markets that Apple and Android have conquered for so long.
Even with stiff competition from Android OS and iOS devices, Win 8 proves to be in a league of its own. With a looming release before the end of the year, eager Microsoft fans can enjoy the Win 8 OS in phones such as Samsung, Nokia, HTC, Lenovo, Huawei, ZTE, and Acer.
Sunny Popali is SEO Director at tempocreative.com. Tempo Creative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media and strategy.



