The iPhone since its inception in June 2007 has not only resurrected Apple?s fortune but transcended the smartphone industry to an entirely different level. In short, the iPhone revolution from Apple has been nothing less than a sales juggernaut that besides redefining marketing strategies scaled historic popularity at the same time.
The latest projection according to Strategy Analytics has revealed that has generated cumulative revenues of US$150 billion in the past five years. And this news couldn?t come at a more appropriate time when the Cupertino Company is all set to celebrate its most successful product ? iPhone?s 5th Anniversary.
Strategy Analytics on divulging the revenue breakup clarified that the $150 billion number only includes hardware sales. The report states that 250 million iPhones have shipped globally in the five-year period.
Illustration courtesy: VoucherCodes
This is indeed flattering considering the fact that this excludes accessories, apps and software and services that represent 3 to 5 percent of Apple’s iPhone revenue each quarter.
Tough Competition in the Next 5 Years for Apple iPhone ? Study
However, amidst news of the path-breaking $150 billion revenue collection, the analyst firm Strategy Analytics remains skeptical if Apple will be able to defend the rising graph in the next five years.
Executive director of Strategy Analytics, Neil Mawston states that “There are emerging signs that the iPhone’s next five years could get tougher. Some mobile operators are becoming concerned about the high level of subsidies they spend on the iPhone, while Samsung is expanding its popular Galaxy portfolio and providing Apple with more credible competition.” After all, everything is coming down to the economics.
Do you think Apple really needs to sit up and rejuvenate its marketing strategies to gear up for the tough competition? I?m sure they will; and considering the legacy created by Steve Job, Apple users can barely think of any thing else than an Apple iPhone.
Please do share your thoughts on this new development.